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What is Coaching?​

 

Coaching is a collaborative process that empowers individuals to realize their full potential, achieve their goals, and navigate life's challenges with clarity and confidence. Unlike traditional therapy or counseling, which often focus on healing past wounds or resolving emotional issues, coaching is forward-focused and action-oriented, aimed at helping clients identify their strengths, clarify their values, and take meaningful steps towards their desired outcomes.Coaching is not about giving advice or solving problems for the client but rather about asking powerful questions, providing support and accountability, and facilitating the client's own self-discovery and growth. It's a dynamic partnership between coach and client, based on mutual trust, respect, and commitment to positive change.​

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Hi! I'm Ashley.

 My journey as a life coach began with a heartfelt desire to empower individuals to embrace their true selves, pursue their dreams, and craft lives filled with purpose and happiness. I'm dedicated to creating an environment where creativity thrives, and where we dare to break free from conventional limitations.

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Read more about my philosophy

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How Can Photography Be Helpful in Coaching?

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Photography can serve as a powerful tool within the coaching process, offering a unique avenue for self-expression, introspection, and insight. By capturing moments and visual narratives through the lens of a camera, individuals can externalize their thoughts, emotions, and experiences in a tangible and creative way.

Here's how photography can be integrated into coaching:

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  1. Visual Storytelling: Photographs have the ability to tell stories and evoke emotions in ways that words alone cannot. Through photography, clients can explore their personal narratives, document their journey, and gain new perspectives on their experiences.

  2. Metaphorical Exploration: Images can serve as metaphors for deeper truths and insights about oneself. By examining the symbolism and imagery within their photographs, clients can uncover underlying beliefs, patterns, and themes that may be influencing their lives.

  3. Reflection and Awareness: Taking and reviewing photographs can foster self-reflection and self-awareness, helping clients to gain clarity on their values, priorities, and aspirations. By observing their own visual creations, clients can gain fresh insights into their thoughts, feelings, and desires.

  4. Creative Expression: Photography offers a creative outlet for clients to express themselves authentically and without judgment. Whether capturing moments of beauty, exploring abstract concepts, or experimenting with different perspectives, clients can tap into their innate creativity and cultivate a sense of playfulness and exploration.

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How Does Coaching Differ from Therapy or Counseling?

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While coaching and therapy/counseling share some similarities, such as providing support and guidance to individuals seeking personal growth and transformation, there are key differences in focus, approach, and scope:

  1. Focus: Coaching primarily focuses on helping clients set and achieve specific goals, whether personal, professional, or relational. Therapy or counseling, on the other hand, typically focuses on addressing emotional or psychological issues, resolving past traumas, and promoting healing and well-being.

  2. Approach: Coaching is action-oriented and future-focused, emphasizing accountability, goal-setting, and skill-building. Therapy or counseling often involves exploring the roots of emotional distress, gaining insight into patterns of behavior, and processing unresolved emotions.

  3. Scope: Coaching tends to be more solution-focused and brief in duration, with a focus on achieving concrete outcomes within a defined timeframe. Therapy or counseling may involve longer-term exploration and intervention to address deep-seated psychological issues and promote lasting healing and transformation.

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In summary, while both coaching and therapy/counseling offer valuable support and guidance to individuals seeking personal development and growth, coaching is distinct in its focus on goal-setting, action planning, and empowering clients to create positive change in their lives. When integrated with photography, coaching becomes a dynamic and creative process that invites clients to explore their inner world, gain new perspectives, and cultivate a deeper understanding of themselves and their aspirations.

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